IMC Intuition

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Posts Tagged ‘WVU IMC program

Remembering Professor Vanides

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I have to say that all of the faculty at WVU’s IMC program were really great, but today I am saddened to learn of the passing of one of my personal favorites, Direct Marketing Professor Alexia Vanides, winner of the 2009 Golden Quill Teaching Award.    

 From the WVU website

 “The 2009 Golden Quill winner was Professor Alexia Vanides of Belmont, CA. She has managed the marketing communications for Fortune 500 companies, such as Hughes and Varian Associates, in addition to running her own marketing consultancy for 20 years. As well as teaching at West Virginia University, she is a graduate instructor at UC Berkeley Extension, Golden Gate University and others.

 Vanides teaches IMC 616: Direct Marketing and IMC 626: B to B Direct Marketing.”

I took both of her classes and became infused with the effectiveness of direct response as an essential component in the IMC tool box.  That’s what great professors do, isn’t it?

 Whenever the subject comes up the voice in my head, unmistakably hers, says: 

 Direct marketing = 40% list + 40% copy + 20% creative

 What a great lady. 

 What an incredible honor to be taught by her.  

 What a loss that she left us far too early in life.

The email I received today from her husband:

Dear Beth,Life in transition. On January 13, 2011, the world lost Alexia Vanides Gentry. Born March 11, 1951, Alexia brought her vibrant spirit, creativity, and love to a full lifetime of experiences and generous service as a loving daughter, wonderful wife, loyal friend, teacher, mentor, and marketing consultant.  She will be missed by many, including her husband Luther, her parents, and her sister and brother. She was blessed by God many times over. May she rest in peace. A celebration of her life will be held at 1:00 PM on Saturday, February 19, at the San Mateo Marriott Hotel, 1770 S. Amphlett Blvd., San Mateo, CA. Please RSVP to Luther at, (650) 593-0716, or 1506 Winding Way, Belmont CA 94002.

For out of town guests, the Marriott Hotel has set aside a block of rooms, available on a first come first served basis at (650) 653-6093.

 In lieu of flowers, the family requests that donations be made in the name of Alexia Vanides Gentry to one of the following:

 Guide Dogs for the Blind
1371 E. Main Street
Smithtown, NY 11787-9897

 Shelter Network
1450 Chapin, 2nd Floor
Burlingame, CA 94010

Luther, she was a blessing in my life too 🙂



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Today’s post isn’t about any cutting-edge marketing app or my opinion on the BP PR fiasco, because there are times when one is best served simply by savoring the moment.  Yesterday, I completed my final project for my M.S. in Integrated Marketing Communications at WVU.  There will always more to learn, of course, but for this one moment, I’m enjoying the fact that this goal has been accomplished,  and it’s time to review, update and re-order my goal list.

Written by Beth Ryan

May 14, 2010 at 6:33 pm