IMC Intuition

Thinking out loud about all things IMC

Posts Tagged ‘social media

Are you Linked In?

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LinkedInWhile many local businesses have a presence on Facebook, I am regularly surprised at how few take advantage of the networking potential on LinkedIn.

LinkedIn is the world’s largest professional network with over 400 million members worldwide.  LinkedIn is much more than a talent solution; there are many marketing and direct sales tools as well as a publishing platform available for free, or at a very low cost compared to other types of media.

Whether you business serves direct-to-consumer (B-to-C) or business-to-business (B-to-B), be sure that you have a complete, up-to-date profile and company page, then get to work building your network.  Take a minute to connect with me atwww.linkedin.com/in/bethryanimc.

LinkedIn is your online networking tool.  Like a conference, LinkedIn is a place to connect with  current and potential customers, discover new markets and learn about new business trends.  As Chamber members, we all know how critical networking is to the success of our businesses – so make sure that LinkedIn is part of your marketing strategy.  Is keeping up with your marketing tasks slowing you down?  I can help with an individualized LinkedIn set-up or in house workshop.

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You don’t have to be a rock star guru to have a great experience in Google+

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What the Plus!  Google+ for the Rest of Us, Guy Kawasaki

Make the time to read this informative and entertaining book!

Last year Google shocked me when they announced that they were going retire iGoogle and replace it with Chrome.  I gasped.  I took a glancing look at Chrome and dutifully created a profile on Google plus, thinking all the while, “I don’t have time for this!”

More news.  If you or your organization want to be relevant in search, you need to be active in Google+.

What the Plus?

So, you can see  I had to buy Guy  Kawasaki’s book,  “What The Plus!  Google + For The Rest of Us.”  Yes, he’s the organic search guy, not your typical social media guy, but as he says Google+ is to social media what Apple is to computers, simply the best place for topics people are passionate about.

The book takes you through a light and humorous journey through Google+ with guest chapters for women and just regular users-you don’t have to be a rock star guru to have a great experience in Google+.

While you’re there – circle me!

Guy’s website –  http://www.guykawasaki.com/what-the-plus/

 

 

DM News Essential Guide to E-mail Marketing

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DM News just published their Essential Guide to E-Mail Marketing in digital, page-turn format.  What I really  liked about this year’s issue was the content related to social media as an integral aspect of an e-mail marketing strategy.  It is a great primer on getting back to basics as well as preparing for integrating with new technologies and consumer lifestyles. 

Essential Guide:  http://mydigimag.rrd.com/publication/?i=24982

DM News:  http://www.dmnews.com/

IABC Heritage Conference – Cleveland Rocks!

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I am pretty jazzed that I will be attending this year’s IABC Heritage Region Conference in Cleveland, October 18-20 – http://www.iabcheritageregion.com/conference2009/.    Sessions will cover new media, marketing & employee communications in addition to business management and strategy. 

 These are the general session speakers:

 Linda Dulye, “You Can’t Drive Innovation from an Inbox: Proven People-Driven Techniques to Unlock Your Company’s Hot Ideas”

 Terry Stewart, President & CEO, Rock and Roll Hall of Fame, “Preserving and Celebrating the Music that Changed the World”

 Bob DiBiasio, VP Public Relations, Cleveland Indians, “Public Relations and America’s Favorite Pastime”

 Gerard Braud, “When Social Media & Crisis Communications Collide: Managing Your Reputation When ‘It’  Hits the Fan”

 Check it out: http://www.iabcheritageregion.com/conference2009/glance.asp

 I will be working with the Silver Quill Awards group,  in addition to squeezing in every session I can! 

Can’t attend?  Check out posts and discussions at the Conference Group on Linked In:  http://www.linkedin.com/groups?about=&gid=1876556&trk=anet_ug_grppro

 

10 Commandments of Social Media

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Why don’t we use social media more in B2B?  The simple answer is that people are far too busy with email to take the time to learn how to use social media tools and change their daily habits.  It’s only been 15 years since old economy businesses did not want employees to have access to email or the internet, and now we cannot imagine being productive at work without them. 

Lon Safko wrote a great article for Fast Company with some good ideas on how to begin to make social media an important part of daily life.

 The 10 Commandments of Social Media:

  • Thou Shalt Podcast (often).
  • Thou Shalt Set Alerts (immediately).
  • Thou Shalt Comment (on a multitude of blogs).
  • Thou Shalt Get Connected (with everyone).
  • Thou Shalt Explore Social Media (30 minutes per week).
  • Thou Shalt Be Creative (go forth and create creatively
  •  Thou Shalt Blog (like crazy).
  • Thou Shalt Create Profiles (everywhere).
  • Thou Shalt Upload Photos (lots of them).
  • Thou Shalt Upload Videos (all you can find

Personally, blogging like crazy is a tough habit for me to cultivate, but a good one for a person who primarily writes for a living.  I had an engineer ask me last week if he really had to join our Linked In group, because he doesn’t like to post profiles – no doubt not wishing to attract spam, but I personally do not have any spam problems on any of the social media sites where I participate. I can hit a delete key in less that a second!

Video and podcasts are one of the most underutilized social media tools, and such an inexpensive way to do product demonstrations and capture opinion.  A testimonial in the customer’s voice has to trump a quotation in writing. 

These tools have the potential to reduce travel expenses for both sales people and customers.  In the capital equipment business, the technical buyer can reduce travel expenses to see equipment in operation, and the purchasing and maintenance employees can visualize what the equipment is and how it will be used. 

Videos in particular assist international customers who find detailed information in English daunting to read; automatic translators are great, but not necessarily accurate for technical language.

 There is a potential to save  time and reduce cost by integrating social media into B2B marketing, we just have to take Lon Safko’s advice and take 30 minutes a week, or in my opinion, 30 minutes a day, to use it.

 Links in this post:

The 10 Commandments of Social Media, http://www.fastcompany.com/blog/lon-safko/ten-commandments-social-media/ten-commandments-social-media

 

Fast Company, http://www.fastcompany.com/

Written by Beth Ryan

June 13, 2009 at 3:01 pm

Just getting started – Social Media for B-to-B

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In my experience working with primarily Gen X and Baby Boomer engineers, social media is not currently on the radar screen, mostly because this group relies primarily on e-mail as their primary source for communication.  I believe that this will change quickly for two reasons:

1.  Social media’s great strength is the ability to create community around specific topics, for example, I belong the American Wind Energy Association (http://www.awea.org ) Group on Linked In  (http://www.linkedin.com/groups?gid=1903248&trk=hb_side_g) that  allows me to monitor discussions, news and the companies involved in this important new market, all in a single location, complete with links and regular e-mail updates.  In fact, I belong to variety of groups where I can post questions and get quality feedback.

2.  In 2005, the National Association of Manufacturers (NAM) launched the Dream It. Do It. (http://www.dreamit-doit.com) campaign to attract young workers to manufacturing.  In a report dated 9/9/2005, NAM reports that by 2010, “there will be a skilled worker shortage of 8 million, increasing to 14 million by the year 2020.”  (http://www.nam.org/~/media/Files/s_nam/docs/233300/233259.pdf.ashx) Social media is the ideal medium to use to reach Gen Y and Gen X workers looking for new opportunities, networking and training. 

Jon Miller, VP of Marketing for Marketo, an automation software company feels that social media fails B2B marketing because, “More broadly, since social media rewards popularity, not quality or accuracy, there is an inherent push to write about trendy topics that will get links, not the time-proven tactics that B2B marketers use on a day to day basis.  I’m not saying that social media doesn’t play a role in B2B marketing, since it clearly has a big role to play in driving traffic, building thought leadership, and facilitating word of mouth referrals. “  Read the entire post at http://searchengineland.com/what%E2%80%99s-wrong-with-social-media-for-b2b-marketing-11395.

What do you think?  Is there a place for social media, Linked In, Facebook, etc. in B to B for old economy manufacturing?

Written by Beth Ryan

May 19, 2009 at 5:12 pm