IMC Intuition

Thinking out loud about all things IMC

Posts Tagged ‘Public Relations

Where is Your Sunshine?  Understanding Public Relations & Brand Journalism

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Beth Ryan IMCPublic relations is defined as a strategic communication process that builds mutually beneficial relationships. My specialty, integrated marketing communications (IMC) recognizes that in our advertising saturated world, public relations is equally, if not more important as companies can now self-publish in both print and online.  Typical PR tools include news releases, special events, newsletters, public service announcements (PSA’s), editorials, special websites and social media, however, most PR campaigns begin with a news release.

The humble news release, well written with a compelling headline is a business owner’s most effective tool that requires little to no investment other than time and imagination.  To build a meaningful relationship with your audience and the media, you need to think and write like a journalist – this is called “brand journalism.”  In brand journalism, instead of saying, “buy my stuff,” you are telling your brand story by sharing news and information relevant to your business and the industry that you serve.  These stories position you and your company as a thought leader and influencer in your community.

A great press release can be repurposed as a blog, expanded into a white paper, posted to your website, linked to social media, or wherever your customers go for news and information.  If you boost your editorial with an ad, you will get amazing results.  Marketing guru Al Reis famously said, “PR is the sun and advertising is the wind.”*  Find your sunshine today and make it more effective with a burst of wind.

Are you new to public relations practice for internal and external communications?  I can help.  Contact me for your free consultation.

*Reis, Al and Laura (2002) The Fall of Advertising and the Rise of PR; Harper Business

My Public Relations Defintion in 140 Characters or Less

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First, read the original “fresh as…” blog post by Ronnie Manning of Mynt Public Relations :  #PR140 – Defining Public Relations in 140 Characters or Less.

My 140 Characters:  Telling an organization’s story to convey the essence of who the brand is, where it has been and its future direction.

What are your 140 Characters?

Mynt Public Relations Blog:  http://blog.myntpr.com/

Mynt Public Relations:  http://myntpr.com/

Written by Beth Ryan

January 12, 2011 at 7:45 pm

6 PR Myths Smart Marketers Must Douse

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Honestly, if I had a nickel for every time a product manager told me that PR was free advertising, I would have an endless supply of mad money.   Dorothy Crenshaw really nails it when she says, “debating their merits [advertising vs. PR] is like arguing which is more important in a football game, offense or defense.  It’s a useless argument because each has a different function, and they ideally work in concert. ”   

Publicity is one tool of many in the art of public relations along with crisis communications, employee communications, media relations, etc.  Unlike advertising, the PR umbrella includes all stakeholders, customers, yes, but the community, employees, investors, suppliers and special interest groups.  Finally, PR can never replace advertising  as the vehicle that provides the function of consistently keeping messages top-of-mind after the subject is no longer present in the news cycle.  Think Apple computer; they lead with superb PR, then reinforce with advertising.

What do you think?  Read it here:  6 PR Myths Smart Marketers Must Douse.

10 Iconic Journalists Every J Student Should Study

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What a great list for PR practitioners as well!  One of the reasons I opted for the WVU IMC Masters is because it is part of the Perley Isaac Reed School of Journalism.  This article comes from Online Colleges:

desc via 10 Iconic Journalists Every JStudent Should Study.

Written by Beth Ryan

January 7, 2010 at 2:43 pm

Posted in PR

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