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Archive for the ‘PR’ Category

Why CSR?

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ASM_Camp_16

2016 ASM Materials Camp volunteers, faculty and students @ Allegheny College

One of many activities under the Public Relations umbrella is CSR or Corporate Social Responsibility. There are many definitions, here’s my favorite, “Corporate Social Responsibility is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large.”*

A perfect example of CSR in action this summer is the combined effort of the ASM Educational Foundation, Allegheny College, Channellock, Universal Wells, SECO/WARWICK, Associated Spring, Peters Heat Treat and Crawford Central School District representative to present Materials Camp – a STEM summer camp for college-bound high school students. This camp is free of charge due to the generosity of these companies, educational organizations and volunteers. Students entering college with a passion for STEM disciplines – Priceless.

CSR programs have a proven record of building brand recognition, improving employee and customer relations and increasing profitability.  Contact me to discover the many benefits of the public relations approach to business; your consultation is free.

Beth Ryan Integrated Marketing & Communications
Public Relations, Content Marketing and Training

info@bethryanimc.com | www.bethryanimc.com

*mallon bakers respectful business blog, http://mallenbaker.net/article/clear-reflection/definitions-of-corporate-social-responsibility-what-is-csr

 

 

Written by Beth Ryan

July 15, 2016 at 1:27 pm

Where is Your Sunshine?  Understanding Public Relations & Brand Journalism

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Beth Ryan IMCPublic relations is defined as a strategic communication process that builds mutually beneficial relationships. My specialty, integrated marketing communications (IMC) recognizes that in our advertising saturated world, public relations is equally, if not more important as companies can now self-publish in both print and online.  Typical PR tools include news releases, special events, newsletters, public service announcements (PSA’s), editorials, special websites and social media, however, most PR campaigns begin with a news release.

The humble news release, well written with a compelling headline is a business owner’s most effective tool that requires little to no investment other than time and imagination.  To build a meaningful relationship with your audience and the media, you need to think and write like a journalist – this is called “brand journalism.”  In brand journalism, instead of saying, “buy my stuff,” you are telling your brand story by sharing news and information relevant to your business and the industry that you serve.  These stories position you and your company as a thought leader and influencer in your community.

A great press release can be repurposed as a blog, expanded into a white paper, posted to your website, linked to social media, or wherever your customers go for news and information.  If you boost your editorial with an ad, you will get amazing results.  Marketing guru Al Reis famously said, “PR is the sun and advertising is the wind.”*  Find your sunshine today and make it more effective with a burst of wind.

Are you new to public relations practice for internal and external communications?  I can help.  Contact me for your free consultation.

*Reis, Al and Laura (2002) The Fall of Advertising and the Rise of PR; Harper Business

Was 2012 the greatest year in human history? | Gerry McGovern

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Gerry McGovern is my hero in thought leadership on all things web related.  Read on for big things that went right this year that really matter.

Merry Christmas!

Was 2012 the greatest year in human history? | Gerry McGovern.

Written by Beth Ryan

December 25, 2012 at 12:52 pm

AMA, Day 3: Dr. Walter Kimbrough, Hip Hop Prez

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Walter Kimbrough energized and inspired the crowd this morning with humor and personality with his keynote on the brand re-vitalization at Philander-Smith University in Arkansas.  This historically black Methodist institution had fallen on hard times when they hired Dr. Kimbrough, a 37 year old son of a United Methodist preacher who quickly became known as the hip-hop president, earning national recognition as the man who successfully transformed an old underperforming brand into an energized institution emphasizing scholarship and excellence.

  • He reads Seth Godin every day; quotes from Purple Cow – wow
  • He is a fan of Marty Neumeier and The Brand Gap – omg
  • The guy totally gets both brand and communications – unbelievable
  • A college president who’s cool?  unheard of!

His purple cow idea?  He created a lecture series entitled, “Bless This Mic, the Hip Hop President’s Lecture Series” featuring both internationally known and controversial speakers.  This series, in turn, lifted Philander-Smith from a regional to a nationally recognized brand.  Twitter was the major force in getting word out to the celebrities’ millions of followers. They no longer had to pitch their stories to the media; media from USA Today to Ebony magazine started calling him.  The lecture series continues at http://www.philander.edu/lecture-series/

Needless to say, this national attention led to his being recruited as the new President of Dillard University, but his personal brand as the Hip-hop Prez lives on:

He blogs: http://hiphopprez.blogspot.com/

But more recently, he tweets @hiphopprez, with 5,544 followers and counting.

He used Twitter as an effective crisis communications tool during Katrina, because students wanted to hear the news directly from him, but more important, he wanted to keep the community updated personally.  When does that happen?  Bet the lawyers hated that …but what’s far more important is that his community appreciated the clear line of communication from the President to their lives, their concerns.

So is he the hip-hop president or the Twitter president?  He uses the platform flawlessly and is that remarkable brand Seth Godin encourages all of us to discover for ourselves, and the causes we care about. A new Dillard lecture series, with new branding, rolls out in April – looking forward to it.

Written by Beth Ryan

November 13, 2012 at 5:25 pm

You can never learn enough about good writing

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I’m a huge fan of Ragan Communication’s PR Daily.  This video interview of speech writer Bob Lehrman was quite interesting to me because Bob is a corporate speech writer, but what captured my attention was his mention of using Monroe’s Motivated Sequence for persuasive speeches.  So, I started digging and this is what I found:

This is a simple sequence of steps for persuading that John Monroe developed in the 1930s and which was based on John Dewey’s original work.

Attention

A simple attention grabber is their name. You can also demonstrate emotion (‘Oh no!’) or physically grab them (if it is socially valid). Longer attention grabbers include jokes and dramatic stories.

Attention can be very brief, so once you have it, you need to move on quickly. Attention-grabbing should also move them towards interest. If you annoy them, then you will have your work cut out to recover the situation.

Need

The next step is to trigger a need that the listener has. There are many of these, although the CIN Needs Model helps simplify this. A stimulated need leads to the person seeking a solution.

Satisfaction

This is not about creating satisfaction, but proposing a way in which satisfaction may be gained by meeting the need that you have just stimulated.

Visualization

Now that you have proposed a solution, the next step is to move the listener to see it as the right answer for them to meet their need. Help them visualize the solution in place, such that it is complete and successful. If it involves them doing something, get them to see themselves in action.

Action

Finally, you need to prompt the person into action, implementing the solution that you both now know is the right thing to do.

Monroe’s Motivating Sequence (n.d.) ChangingMinds.org.  Retrieved 3/9/2011 from http://changingminds.org/techniques/general/overall/monroe_sequence.htm

Seeing this video could not have happened at a better time.  I have a presentation coming up in June and will see how this model works.  Ragan also has an excellent video interview of Kennedy speech writer, Ted Sorensen:  http://www.prdaily.com/Main/Articles/7496.aspx

You can never learn enough about good writing.

Links:

PR Daily:  http://www.prdaily.com/Main/Home.aspx

PR Daily article:  http://www.prdaily.com/Main/Articles/Former_Al_Gore_speechwriter_dispenses_advice_on_sp_7445.aspx

AARP Advocacy – Where Are Your Ethics?

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I was appalled to read this article in Direct Marketing News today:  “AARP parody e-mail campaign causes confusion among members”   Long story short,  the email was evidently a spoof on what might happen if Social Security benefits are cut.  You have to read the article, at the end the agency said it was a fun way to teach people about the issues – are you kidding?  Are they clueless about how a person skimming the copy could by mislead about something so important?  Hello:  putting people in panic mode by misrepresenting the facts is not fun, it’s irresponsible.  I used to trust the AARP brand, now it makes me wonder what other facts they have twisted to get likes on FaceBook….

 Wow.  One more reason I belong to IABC is their Code of Ethics:

Because hundreds of thousands of business communicators worldwide engage in activities that affect the lives of millions of people, and because this power carries with it significant social responsibilities, the International Association of Business Communicators developed the Code of Ethics for Professional Communicators.

The Code is based on three different yet interrelated principles of professional communication that apply throughout the world.  These principles assume that just societies are governed by a profound respect for human rights and the rule of law; that ethics, the criteria for determining what is right and wrong, can be agreed upon by members of an organization; and, that understanding matters of taste requires sensitivity to cultural norms.

 These principles are essential:

Professional communication is legal.
Professional communication is ethical.
Professional communication is in good taste.

 Recognizing these principles, members of IABC will:

Engage in communication that is not only legal but also ethical and sensitive to cultural values and beliefs;
Engage in truthful, accurate and fair communication that facilitates respect and mutual understanding;
Adhere to the following articles of the IABC Code of Ethics for Professional Communicators.

 Because conditions in the world are constantly changing, members of IABC will work to improve their individual competence and to increase the body of knowledge in the field with research and education.

Visit the website to read the full articles:  http://www.iabc.com/about/code.htm

Direct Marketing News:  http://www.dmnews.com/

 Article link:  http://www.dmnews.com/aarp-parody-e-mail-campaign-causes-confusion-among-members/article/196571/?DCMP=EMC-DMN_EmailMktingWkly

 IABC:  http://www.iabc.com/

Written by Beth Ryan

February 23, 2011 at 2:30 pm

My Public Relations Defintion in 140 Characters or Less

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First, read the original “fresh as…” blog post by Ronnie Manning of Mynt Public Relations :  #PR140 – Defining Public Relations in 140 Characters or Less.

My 140 Characters:  Telling an organization’s story to convey the essence of who the brand is, where it has been and its future direction.

What are your 140 Characters?

Mynt Public Relations Blog:  http://blog.myntpr.com/

Mynt Public Relations:  http://myntpr.com/

Written by Beth Ryan

January 12, 2011 at 7:45 pm