IMC Intuition

Thinking out loud about all things IMC


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I direct the Integrated Marketing Communications (MarCom) program for SECO/WARWICK Corporation.  Although I have served SECO/WARWICK in a variety of positions including Buyer, Estimator and Project Sales, my current responsibilities as MarCom Director  include all advertising, public relations, website development and emerging media, direct response, special event and trade show activities for the USA .  I regularly consult with SECO/WARWICK  group companies in Poland, China and India. In this blog, I share my observations Integrated Marketing Communications (IMC) and it’s applications for B-to-B Marketing for industrial products. 


Written by Beth Ryan

May 19, 2009 at 5:12 pm

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