IMC Intuition

Thinking out loud about all things IMC

Archive for October 2016

How’s Your Website?

leave a comment »

Many people assume that website creation in a one-off proposition. The site is created and then it’s crossed off the list. Chances are, the results are underwhelming, if measured at all.

A strategic website begins with a plan and a strategy. What are your business goals? Who is the audience and how do they access your website? What actions do your customers expect to complete by accessing your website?

A website is a perfect medium to centralize a content marketing strategy. Content marketing is the art of communicating with your audience without selling by providing relevant information. Inbound marketing combines PR, content, social media and SEO working together, not only to bring people to your brand, but as an integrated system for achieving your business goals.

To develop a full website, you need a specialized agency; you’ll find some good ones in our area. If you need help to develop the integrated marketing strategy and provide copywriting, I can help. My new hours are Mondays & Fridays from 9 AM – 3 PM, feel free to email anytime.

Beth Ryan Integrated Marketing & Communications
Public Relations, Content Marketing and Training

Advertisements

Written by Beth Ryan

October 17, 2016 at 7:59 pm

Posted in Uncategorized