IMC Intuition

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Why CSR?

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ASM_Camp_16

2016 ASM Materials Camp volunteers, faculty and students @ Allegheny College

One of many activities under the Public Relations umbrella is CSR or Corporate Social Responsibility. There are many definitions, here’s my favorite, “Corporate Social Responsibility is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large.”*

A perfect example of CSR in action this summer is the combined effort of the ASM Educational Foundation, Allegheny College, Channellock, Universal Wells, SECO/WARWICK, Associated Spring, Peters Heat Treat and Crawford Central School District representative to present Materials Camp – a STEM summer camp for college-bound high school students. This camp is free of charge due to the generosity of these companies, educational organizations and volunteers. Students entering college with a passion for STEM disciplines – Priceless.

CSR programs have a proven record of building brand recognition, improving employee and customer relations and increasing profitability.  Contact me to discover the many benefits of the public relations approach to business; your consultation is free.

Beth Ryan Integrated Marketing & Communications
Public Relations, Content Marketing and Training

info@bethryanimc.com | www.bethryanimc.com

*mallon bakers respectful business blog, http://mallenbaker.net/article/clear-reflection/definitions-of-corporate-social-responsibility-what-is-csr

 

 

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Written by Beth Ryan

July 15, 2016 at 1:27 pm

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