IMC Intuition

Thinking out loud about all things IMC

Are you Linked In?

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LinkedInWhile many local businesses have a presence on Facebook, I am regularly surprised at how few take advantage of the networking potential on LinkedIn.

LinkedIn is the world’s largest professional network with over 400 million members worldwide.  LinkedIn is much more than a talent solution; there are many marketing and direct sales tools as well as a publishing platform available for free, or at a very low cost compared to other types of media.

Whether you business serves direct-to-consumer (B-to-C) or business-to-business (B-to-B), be sure that you have a complete, up-to-date profile and company page, then get to work building your network.  Take a minute to connect with me atwww.linkedin.com/in/bethryanimc.

LinkedIn is your online networking tool.  Like a conference, LinkedIn is a place to connect with  current and potential customers, discover new markets and learn about new business trends.  As Chamber members, we all know how critical networking is to the success of our businesses – so make sure that LinkedIn is part of your marketing strategy.  Is keeping up with your marketing tasks slowing you down?  I can help with an individualized LinkedIn set-up or in house workshop.

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