IMC Intuition

Thinking out loud about all things IMC

Tactics in Search of a Strategy

with one comment

OK.  This is a Friday AM vent.

How much time in any given marketing group is wasted executing knee-jerk tactics, just because the client demands it?

Too many.

How many high performing, exquisite campaigns with measurable metrics have a strategic communication plan?

All of them.

I heard the phrase “tactics in search of a strategy” at a recent IABC Heritage Region conference where we all had an emotional group hug, because it is a common frustration in any communications group.

Whew.  I feel better.  Onward and upward.




One Response

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  1. always i used to read smaller articles that also clear their motive, and that is also happening with this post which I am reading here.


    May 9, 2013 at 3:52 pm

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