IMC Intuition

Thinking out loud about all things IMC

5 Trending Insights on Teens and 20 Somethings

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So much has been written about this generation, it boggles the mind, but this is an excellent presentation from the 2012 AMA Symposium on the Marketing of Higher Education sponsor, TRU.  Of course, what got my attention was the data at the end of the slideshow on the significance of community colleges and “The Big Easy” student experience.

OMG! Were they sitting in my kitchen while I was raising my kids? This is a worthwhile investment in 20 minutes of your time.

Click on the link and hit the center arrow for sound:  Now You’re Headed for a Break up

This was created by TRU,, a market research firm that specializes in teen marketing for big consumer product companies like Coca-Cola.


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