IMC Intuition

Thinking out loud about all things IMC

Kinetic Art, uncommon creativity

with one comment

Holocaust Memorial from the River Walk

This was the first view from the sidewalk

Holocaust Memorial
This is a closer view

Holocaust Memorial
The first point, acknowledgement of the star that marked Jews in Nazi Germany, the beginning of the journey.

If you would have asked me to define kinetic art yesterday, the first word that would have come to mind is video, really good video.  Moving pictures with the addition of sound.  This morning, I realized what a limited perspective that is in a communication landscape overrun by video and infographs.  What was once novel is now common.

Back story:  I am attending the American Marketing Association’s Symposium for the Marketing of Higher Ed in New Orleans, a city filled with interesting and unusual public art.  On my morning walk, I discovered the Holocaust Memorial on the Riverfront Park, a visual prayer in memory of the victims of the Holocaust by artist Yaacov Agam.

Instead of the pictures doing the moving, in kinetic art, it is the viewer.  One walks around the artwork which changes with every step to offer a completely different perspective and message.

It was a good reminder that creativity is about combining old ideas in new ways.  Yaacov, thanks for the inspiration.

Links:

Woldenberg Riverfront Park

American Marketing Association Symposium for the Marketing of Higher Education

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Written by Beth Ryan

November 11, 2012 at 10:26 pm

One Response

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  1. Laissez les bontemps rouler, Boss!

    John Chacona

    November 11, 2012 at 11:22 pm


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