IMC Intuition

Thinking out loud about all things IMC

AARP Advocacy – Where Are Your Ethics?

with 2 comments

I was appalled to read this article in Direct Marketing News today:  “AARP parody e-mail campaign causes confusion among members”   Long story short,  the email was evidently a spoof on what might happen if Social Security benefits are cut.  You have to read the article, at the end the agency said it was a fun way to teach people about the issues – are you kidding?  Are they clueless about how a person skimming the copy could by mislead about something so important?  Hello:  putting people in panic mode by misrepresenting the facts is not fun, it’s irresponsible.  I used to trust the AARP brand, now it makes me wonder what other facts they have twisted to get likes on FaceBook….

 Wow.  One more reason I belong to IABC is their Code of Ethics:

Because hundreds of thousands of business communicators worldwide engage in activities that affect the lives of millions of people, and because this power carries with it significant social responsibilities, the International Association of Business Communicators developed the Code of Ethics for Professional Communicators.

The Code is based on three different yet interrelated principles of professional communication that apply throughout the world.  These principles assume that just societies are governed by a profound respect for human rights and the rule of law; that ethics, the criteria for determining what is right and wrong, can be agreed upon by members of an organization; and, that understanding matters of taste requires sensitivity to cultural norms.

 These principles are essential:

Professional communication is legal.
Professional communication is ethical.
Professional communication is in good taste.

 Recognizing these principles, members of IABC will:

Engage in communication that is not only legal but also ethical and sensitive to cultural values and beliefs;
Engage in truthful, accurate and fair communication that facilitates respect and mutual understanding;
Adhere to the following articles of the IABC Code of Ethics for Professional Communicators.

 Because conditions in the world are constantly changing, members of IABC will work to improve their individual competence and to increase the body of knowledge in the field with research and education.

Visit the website to read the full articles:  http://www.iabc.com/about/code.htm

Direct Marketing News:  http://www.dmnews.com/

 Article link:  http://www.dmnews.com/aarp-parody-e-mail-campaign-causes-confusion-among-members/article/196571/?DCMP=EMC-DMN_EmailMktingWkly

 IABC:  http://www.iabc.com/

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Written by Beth Ryan

February 23, 2011 at 2:30 pm

2 Responses

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  1. […] 9.AARP Advocacy – Where Are Your Ethics? « IMC Intuition Feb 23, 2011 … I used to trust the AARP brand, now it makes me wonder what other facts they have … One more reason I belong to IABC is their Code of Ethics: … https://missmarketing.wordpress.com/2011/02/23/aarp-advocacy-where-are-your-ethics/ […]

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