IMC Intuition

Thinking out loud about all things IMC

Are you just talking or do you listen as well?

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You don’t have to look very far to find any one of hundreds of marketing gurus pontificating about the wonders of social media as the flavor-of-the-month marketing miracle.

The reality of the situation is that social media has tremendous value as a key component of an integrated marketing communications plan, however, it is a hollow effort without a sound strategy to drive the tactic.  There are some truly meaningless business Facebook pages out there.

Marketing Sherpa published this chart based on data from their B-to-B Marketing Benchmark Survey and I think it show a realistic picture of how companies are incorporating social media into their marketing communications strategy.   I was surprised that listening to the voice of the customer (VOC) and customer service were not cited as these are key strategies for B-to-C companies.  How does your company compare?  Are your social media strategies really just advertising in a new channel, or are you listening as well?

If you’re not listening, you’re missing a perfect opportunity to connect with your audience.

Social Media Business Strategies

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Written by Beth Ryan

February 3, 2011 at 9:57 pm

Posted in Uncategorized

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