IMC Intuition

Thinking out loud about all things IMC

Testing Content-CDC Case Study

with 30 comments

Like most content webmasters, I typically post content or send out emails, then carefully study the resulting analytics, tweaking and making adjustments as time allows.   Analytics are a great source of data on visitors, time on page, etc., however they cannot measure user comprehension or engagement. 

This case study, posted on Slide Share by Colleen Jones, principle at Content Science, is her experience with the re-design of the CDC website.  She provides insight on how her company used testing and client research to assess and improve the level of usability of the CDC website for 4 distinct audiences, not just in terms of locating information, but improving the level of user comprehension and motivation to act on the information. 

These  three key metrics for a technically complex website make a lot of sense;  I was particularly interested in how face-to-face surveys were used for testing and re-testing content.    Face-to-face can be misleading if the sample size is too small, yet the most effective in determining those abstract concepts of comprehension and motivation. 

This is the Slide Share Link to this presentation:  Testing Content: Early, Often, & Well

Colleen has other excellent content design presentations as well, it’s definitely worth a visit to her Slide Share Author page:

Link to Slide Share:


30 Responses

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