IMC Intuition

Thinking out loud about all things IMC

Who Knew? Communications Best Practices Change every 7 Months

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I just returned from the IABC Heritage Region Conference and I’m still decompressing and transcribing my notes — but the one thing that really resonated with me was the workshop with Jeff Tobe entitled “Listening Between the Lines…The Art of Persuasion and Influence for Today’s Business Communicator.” 

He opened his session by reporting on some research that revealed that in 1988 the best practices in communications changed every 3 years.   Fast forward to 2009, best practices in communications change every 7 months.  Who knew?  As an IMC practitioner, no wonder I have to schedule time daily to stay up-to-date. 

HR Conference updates to be continued….

Note:  Jeff Tobe wrote the book “Coloring Outside the Lines,” #3 on my books to read list.  He is also a very entertaining and thought-provoking speaker – I highly recommend him.

Links: 

The Book –  http://amzn.com/096626892X

Jeff Tobe – http://www.jefftobe.com/

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