IMC Intuition

Thinking out loud about all things IMC

Archive for October 2010

We Stand on the Shoulders of Giants

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I am editing, updating and re-formatting a corporate publication, first printed in 1938, to create an eBook after surveying both customers and employees to find out what content had become obsolete, and what information was still useful in the everyday business of metal heat treating.  

This project has allowed me to indulge my great interest in the history of heat treating as it advanced from the purview of the blacksmith to the technically complex processes we market for the advanced materials in use today. 

This week I am amazed to discover how little of the material in the last edition was truly obsolete, and how much material, exhaustively researched and tested by metallurgists from the late 1800’s through World War II is still  relevant to best practices today.

We may not always remember the giants of the industry, like the employees of great companies like Bethlehem Steel or Carpenter Services, or even the pioneer metallurgists like Albert Sauveur and Stanley Rockwell, but in every area of our lives, their inventions and innovations form the foundations for our modern manufacturing processes,  and ultimately our world.  

The internet allows us to spread ideas and information in ways that Sauveur and Rockwell could not have imagined, but I suspect that global access to their ideas will have a major impact on our lives for many generations to come.   Is it even possible to count the number of lives they have impacted, or related industry innovations they have inspired?

The Heat Treating Data Book – 10Th Edition eBook is scheduled to be released in 2011:


Who Knew? Communications Best Practices Change every 7 Months

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I just returned from the IABC Heritage Region Conference and I’m still decompressing and transcribing my notes — but the one thing that really resonated with me was the workshop with Jeff Tobe entitled “Listening Between the Lines…The Art of Persuasion and Influence for Today’s Business Communicator.” 

He opened his session by reporting on some research that revealed that in 1988 the best practices in communications changed every 3 years.   Fast forward to 2009, best practices in communications change every 7 months.  Who knew?  As an IMC practitioner, no wonder I have to schedule time daily to stay up-to-date. 

HR Conference updates to be continued….

Note:  Jeff Tobe wrote the book “Coloring Outside the Lines,” #3 on my books to read list.  He is also a very entertaining and thought-provoking speaker – I highly recommend him.


The Book –

Jeff Tobe –

Making Complex Data Meaningful

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It is so easy to create an Excel spreadsheet with an avalanche of data and statistics.  I receive regular requests to place this type of information on Power Point slides.   Not only do these types of slides put the audience into a Power Point coma, the message that the author wished to convey is often lost.  I was quite inspired today by a post from MediaShift entitled Six Stunning Projects That Show the Power of Data Visualization

This is the TED video of the Hans Roslings presentation featured in the post which is absolutely amazing:

Great food for thought.  How can I make my own data more meaningful?

Links in this post:

MediaShift | PBS –

The post which I accessed by following PBS on Facebook: