IMC Intuition

Thinking out loud about all things IMC

Finding Inspiration, idea #3 – Do you share your SWOT?

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I’m still working with Seth’s Godin’s challenge to find daily inspiration by posting a good idea for your favorite company on a regular basis.  

Everyone knows that any good communications plan contains a SWOT analysis.  They are so very helpful, particularly when working through a creative brief, but I’m thinking that too often we sit on our own private SWOT analysis instead of putting it out to the crowd as a reality check. 

 I did this recently working as part of an IABC committee and got some really great perspective.

You mean it’s not all about me and my opinion?  Darn, time to share that SWOT and be open to some new ideas!


What the heck is a SWOT analysis?

Interested in Seth’s Challenge?


Written by Beth Ryan

September 8, 2010 at 8:22 pm

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