IMC Intuition

Thinking out loud about all things IMC

6 PR Myths Smart Marketers Must Douse

with one comment

Honestly, if I had a nickel for every time a product manager told me that PR was free advertising, I would have an endless supply of mad money.   Dorothy Crenshaw really nails it when she says, “debating their merits [advertising vs. PR] is like arguing which is more important in a football game, offense or defense.  It’s a useless argument because each has a different function, and they ideally work in concert. ”   

Publicity is one tool of many in the art of public relations along with crisis communications, employee communications, media relations, etc.  Unlike advertising, the PR umbrella includes all stakeholders, customers, yes, but the community, employees, investors, suppliers and special interest groups.  Finally, PR can never replace advertising  as the vehicle that provides the function of consistently keeping messages top-of-mind after the subject is no longer present in the news cycle.  Think Apple computer; they lead with superb PR, then reinforce with advertising.

What do you think?  Read it here:  6 PR Myths Smart Marketers Must Douse.


One Response

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  1. I hate the word “free.” Good PR is never free, it takes time and money or both.

    TJ Walker

    August 12, 2010 at 1:13 am

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