IMC Intuition

Thinking out loud about all things IMC

Archive for May 2010

The best time to read this book is before you need it

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I used to work for two executives who would “wing it” with the local press, only to end up being irate because in their view the local media didn’t get it right.  The executives were actually being both honest and forthright, however the subject matter was highly technical and the media, under pressure to fill a blank newspaper every day with timely community news, didn’t have the time nor inclination to do the research, so they winged it as well – with disappointing results.

My first priority when I started working in communications was to establish a relationship with the local press, and provide background information that provided the information and context the local reporters needed to write better stories, also known as PR 101.

Fellow IABC member, Crisis Communications Consultant and Keynote Speaker Gerard Braud recently published a great book, “Don’t Talk To The Media; 29 Secrets You Need To Know Before You Open Your Mouth to a Reporter” where he shares his experience as a news reporter and provides 29 chapters of entertaining and thought provoking advice on media relations.  His book is light and refreshing, and while many of his points are sensible public relations, he provides that extra layer of expertise to take clients and practitioners to the next level of media awareness.

I first met Gerard at the 2009 IABC Heritage Region Conference where he gave his “When It Hits The Fan” Keynote.   He is definitely the guy you need when a crisis occurs, but he’ll be the first to tell you that the best time to craft a plan is when you don’t need it.

The best time to read this book is before you need it.

Read Gerard’s blog at http://www.braudcommunications.com/ – its good stuff

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Done!

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Today’s post isn’t about any cutting-edge marketing app or my opinion on the BP PR fiasco, because there are times when one is best served simply by savoring the moment.  Yesterday, I completed my final project for my M.S. in Integrated Marketing Communications at WVU.  There will always more to learn, of course, but for this one moment, I’m enjoying the fact that this goal has been accomplished,  and it’s time to review, update and re-order my goal list.

Written by Beth Ryan

May 14, 2010 at 6:33 pm