IMC Intuition

Thinking out loud about all things IMC

Gold Quill BRP Reflections

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The last couple of weeks have been a whirlwind of activity here at work as well as working on my capstone project for grad school.  In the midst of it all,  I was honored to be selected to serve on the blue ribbon panel for IABC’s Gold Quill awards.  Unlike many awards in the profession of communications, Gold Quill entrants must pass two levels of judging.

Central to winning a Gold Quill award is submission of a communications plan complete with measurable results — business results.  At the Blue Ribbon Panel level, a team of two judges carefully evaluates each submission and comes to a consensus on the final results.  I had the great privilege of working with Lelde McCoy, Managing Director of the Reputation Group in Australia.

We found that many,  if not most, entrants did not create measurable objectives for their project; those who understood the importance of communications planning created outstanding work, both in the area of creative and content that produced real value for the organizations they serve.  We saw incredible work from all over the world, and learned from each other as well as from the larger group that gathered for meals each day.

What an excellent experience for someone like myself, working solo in a small engineering firm to work with some of the world’s finest professionals and analyze their best work.

It doesn’t get better than that 😉

International Association of Business Communicators (IABC) http://www.iabc.com/

IABC Gold Quill Awards:  http://www.iabc.com/awards/gq/

http://www.thereputationgroup.com.au/

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Written by Beth Ryan

March 29, 2010 at 5:49 pm

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