IMC Intuition

Thinking out loud about all things IMC

Toyota and The PR Hall of Shame

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I have to say, I am a loyal Toyota owner, but lately I’ve had second thoughts.  As an IMC person, I believe that Toyota’s marketing mix has always had way too much advertising and not enough PR, and they are paying the price.

Obviously, there was no crisis communication leadership in place, or more likely, their PR staff  knew what to do, but their advice was summarily dismissed by the C – Suite.

I know how that one goes:->

Back in 2002 Al & Laura Reis wrote a book, “The Fall of Advertising & the Rise of PR” which really called companies to task to include a strong PR component to their mix for new product launches and brand building – but Steve Rosenbush’s PR Hall of Shame demonstrates that well planned, skillfully executed strategic crisis communications plan is equally important.

Wouldn’t you hate to be a Toyota employee right now?  Steve doesn’t mention this, but evidently there was no employee communication plan either, because none of the employees at my local dealership knew anything other than what they saw on the news.  Does Toyota not recognize what huge stakeholders employees and dealers are?

Read on for Steve Rosenbush’s thoughts:  The PR Hall of Shame.


Written by Beth Ryan

March 11, 2010 at 1:52 pm

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