IMC Intuition

Thinking out loud about all things IMC

Archive for March 2010

Need help for grad school project

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I’m finishing up my capstone project for my Masters* at WVU (Go Mountaineers!).  I would apprciate some help…

I’m looking for people ages 18-24 to answer a short survey on giving blood donations for the American Red Cross.  Can you either take the survey, forward the link to somone in that age group or post it on your Facebook page?

Here is the link:  http://www.surveymonkey.com/s/whatsmytype

The survey is open until April 30.  If you have any questions, please e-mail me at the link below.

Thanks!

Beth Ryan

ryan.beth@gmail.com

*MS of Integrated Marketing Communications, http://www.imc.wvu.edu/

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Written by Beth Ryan

March 31, 2010 at 3:34 pm

Gold Quill BRP Reflections

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The last couple of weeks have been a whirlwind of activity here at work as well as working on my capstone project for grad school.  In the midst of it all,  I was honored to be selected to serve on the blue ribbon panel for IABC’s Gold Quill awards.  Unlike many awards in the profession of communications, Gold Quill entrants must pass two levels of judging.

Central to winning a Gold Quill award is submission of a communications plan complete with measurable results — business results.  At the Blue Ribbon Panel level, a team of two judges carefully evaluates each submission and comes to a consensus on the final results.  I had the great privilege of working with Lelde McCoy, Managing Director of the Reputation Group in Australia.

We found that many,  if not most, entrants did not create measurable objectives for their project; those who understood the importance of communications planning created outstanding work, both in the area of creative and content that produced real value for the organizations they serve.  We saw incredible work from all over the world, and learned from each other as well as from the larger group that gathered for meals each day.

What an excellent experience for someone like myself, working solo in a small engineering firm to work with some of the world’s finest professionals and analyze their best work.

It doesn’t get better than that 😉

International Association of Business Communicators (IABC) http://www.iabc.com/

IABC Gold Quill Awards:  http://www.iabc.com/awards/gq/

http://www.thereputationgroup.com.au/

Written by Beth Ryan

March 29, 2010 at 5:49 pm

Direct mail loses ground to digital post-recovery – DMNews

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From DM News this AM  – don’t be deceived by the title because the author states that while online is growing for customer retention, for customer acquisition, direct mail still rules.

In my opinion, at least for B-to-B, a great direct mail postcard is very effective because there isn’t  much competition in the inbox, the recipient can skim the content at a glance, and if the person the card was addressed to is no longer present, the gatekeeper can forward it to the next person with the assigned responsibility.

Read on:  Direct mail loses ground to digital post-recovery – DMNews.

Written by Beth Ryan

March 17, 2010 at 2:38 pm

Toyota and The PR Hall of Shame

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I have to say, I am a loyal Toyota owner, but lately I’ve had second thoughts.  As an IMC person, I believe that Toyota’s marketing mix has always had way too much advertising and not enough PR, and they are paying the price.

Obviously, there was no crisis communication leadership in place, or more likely, their PR staff  knew what to do, but their advice was summarily dismissed by the C – Suite.

I know how that one goes:->

Back in 2002 Al & Laura Reis wrote a book, “The Fall of Advertising & the Rise of PR” which really called companies to task to include a strong PR component to their mix for new product launches and brand building – but Steve Rosenbush’s PR Hall of Shame demonstrates that well planned, skillfully executed strategic crisis communications plan is equally important.

Wouldn’t you hate to be a Toyota employee right now?  Steve doesn’t mention this, but evidently there was no employee communication plan either, because none of the employees at my local dealership knew anything other than what they saw on the news.  Does Toyota not recognize what huge stakeholders employees and dealers are?

Read on for Steve Rosenbush’s thoughts:  The PR Hall of Shame.

Written by Beth Ryan

March 11, 2010 at 1:52 pm

IMC is a great job

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This week I moved from SEO to internal/external newsletters – one my favorite IMC arts – and will move forward into extreme event planning next week.  On Fridays, I typically get caught up with maintenance tasks and measurement; this Friday,  looking out at the crystal clear March sky, I have to stop and reflect about how lucky I am to have a real job doing the kind of work I love to do.

Written by Beth Ryan

March 5, 2010 at 3:08 pm