IMC Intuition

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Archive for January 2010

One more thing to know about Constant Contact…

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They know how get it right.  

Following  my post last week, Mr. Larry Streeter, VicePresident Customer Support phoned me and apologized — but what was more important to me was that after reviewing my call records, he used my feedback to make adjustments to their customer service process.  Constant Contact immediately provided a refund for services not used, no problem. 

This really made my day; I treat my company’s money like it’s my own, and even though it wasn’t much money in the greater scheme of things, it is very important to me to manage the money I’m entrusted with correctly. 

Constant Contact provides email marketing software that makes it easy for anyone to create professional HTML email campaigns with no technical skills.  This is a huge asset, particularly for smaller businesses and non-profits to have access to high quality design and ethical list management services that fully meet Can-Spam requirements at an affordable cost. 

The reason that I switched had more to do with the fact that we were ready to move up to a more technical solution, and in no way had anything to do with Constant Contact’s performance or price.

Read Larry’s comments:  https://missmarketing.wordpress.com/2010/01/21/two-things-everyone-should-know-before-using-constant-contact/#comments

 Link to Constant Contact website:  http://search.constantcontact.com/index.jsp

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Written by Beth Ryan

January 26, 2010 at 8:59 pm

Two Things Everyone Should Know Before Using Constant Contact

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I started using Constant Contact in 2007 as a small business e-newsletter service provider, because, at the time they were the best value for the price.  In 2009, I decided to switch because at the time, they charged for archive, had no mobile formatting, no social media tools and no A/B testing tools.  That’s where my story begins.

 Cancellation Policy

 Unlike Google Ad Words or other typical internet business models, there is no clearly identifiable cancellation or put-account-on-hold process.  I was informed by customer service that the cancellation process was included to the terms and conditions I agreed to in 2007 – wherever they are; evidently I was supposed to remember.  I took for granted this information would be on the account dashboard; if it was, I couldn’t find it. 

 Segmentation

 I stopped using Constant Contact and exported my list to Mail Chimp, my new provider.  All of the segmentation was gone, a common problem.   

Constant Contact Customer Service told me today that the problem is entirely my fault because I didn’t read the Terms & Conditions when I signed up and had I done so, I wouldn’t need any links on the Account page.  If fact, there is no means to cancel the account. 

Don’t you just love it when customer service people tell you the reason you’re having problems is because you’re stupid?   Glad I switched to Mail Chimp 🙂

Written by Beth Ryan

January 21, 2010 at 3:39 pm

10 Iconic Journalists Every J Student Should Study

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What a great list for PR practitioners as well!  One of the reasons I opted for the WVU IMC Masters is because it is part of the Perley Isaac Reed School of Journalism.  This article comes from Online Colleges:

desc via 10 Iconic Journalists Every JStudent Should Study.

Written by Beth Ryan

January 7, 2010 at 2:43 pm

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