IMC Intuition

Thinking out loud about all things IMC

DM News Essential Guide to E-mail Marketing

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DM News just published their Essential Guide to E-Mail Marketing in digital, page-turn format.  What I really  liked about this year’s issue was the content related to social media as an integral aspect of an e-mail marketing strategy.  It is a great primer on getting back to basics as well as preparing for integrating with new technologies and consumer lifestyles. 

Essential Guide:  http://mydigimag.rrd.com/publication/?i=24982

DM News:  http://www.dmnews.com/

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