IMC Intuition

Thinking out loud about all things IMC

How to Handle a Negative Blog Post

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PR Daily, published by Ragan Communications,  ran a great story today of how Bemis Manufacturing handled a potential PR nightmare by responding to a negative blog post with seamless customer service quickly and effectively creating a positive outcome for everyone involved — another gold star for honesty and transparency.

Read the story:  http://directions4success.wordpress.com/2009/12/08/negative-blog-spurs-positive-outcome/

Ragan’s PR Daily is my must-read-every-morning favorite that covers PR and social media – check it out:  PR Daily: Top stories from around the web.

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Written by Beth Ryan

December 16, 2009 at 4:06 pm

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