IMC Intuition

Thinking out loud about all things IMC

Archive for December 2009

DM News Essential Guide to E-mail Marketing

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DM News just published their Essential Guide to E-Mail Marketing in digital, page-turn format.  What I really  liked about this year’s issue was the content related to social media as an integral aspect of an e-mail marketing strategy.  It is a great primer on getting back to basics as well as preparing for integrating with new technologies and consumer lifestyles. 

Essential Guide:  http://mydigimag.rrd.com/publication/?i=24982

DM News:  http://www.dmnews.com/

How to Handle a Negative Blog Post

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PR Daily, published by Ragan Communications,  ran a great story today of how Bemis Manufacturing handled a potential PR nightmare by responding to a negative blog post with seamless customer service quickly and effectively creating a positive outcome for everyone involved — another gold star for honesty and transparency.

Read the story:  http://directions4success.wordpress.com/2009/12/08/negative-blog-spurs-positive-outcome/

Ragan’s PR Daily is my must-read-every-morning favorite that covers PR and social media – check it out:  PR Daily: Top stories from around the web.

Written by Beth Ryan

December 16, 2009 at 4:06 pm

“What Matters Now” Good read. Great Inspiration.

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At home & at work, December is my month to set budgets, goals, objectives, clean files and get ready for the New Year.  A large part of doing that well, in my private and professional life, is aligning my personal values with emerging trends and set a practical direction for my choices.  I must not be the only person who schedules themselves for this annual re-evaluation — Seth Godin is offering a free eBook, “What Matters Now,” an interesting collection of thoughts and conclusions from some of the greatest minds in business – both profit and non-profit. 

Direct link to the “What Matters Now” :  http://sethgodin.typepad.com/files/what-matters-now-1.pdf

Good read.  Great inspiration.

Written by Beth Ryan

December 14, 2009 at 4:43 pm

Practical application of new media tools to an old economy business

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Peter Sherwin, the US Business Development Managet for Eurotherm, posted an excellent presentation on how he uses social media to promote Eurotherm — he provides excellent examples, best practices and shows the practical application of new media tools to an old economy business. 

Presentation: http://www.screencast.com/users/RolandNash/folders/Marketing%20and%20Economic%20clips/media/09c40aaf-1e1d-4770-a99c-1249873a2909

Blog: http://heattreat.eurotherm.com/

Twitter:  @htbeyond

Linked In: http://www.linkedin.com/groups?homeNewMember=&gid=2485007&trk=

Eurotherm Corporate Website:  http://www.eurotherm-heattreatment.com/

Written by Beth Ryan

December 3, 2009 at 1:40 pm