IMC Intuition

Thinking out loud about all things IMC

We All Work For Our Websites

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Day 2 of the IABC Heritage Region Conference started out with a presentation by Bob DiBiasio, PR chief for the Cleveland Indians.  My initial thought was yea, right, he’s pitching sports entertainment, I’m in  B-to-B industrial…well, after 30+ years in the business, Bob shared a lot of information that was pertinent for any PR practitioner.  He generously shared the key components to their 2010 business plan:

An engaging speaker, he really warmed up the room when he said, “We all work for our websites.”  Isn’t that the truth?   He quipped that PR really means “Planning Right” or “Promoting Relationships.”

I attended an employee communication workshop with David Pitre that was just outstanding.  Here is a small piece of the research he shared with us:  “When we ask employees in surveys and focus groups, ‘What’s the one thing you would change about employee communication?’ they responded:

  • Increase honesty, transparency and clarity
  • Hold more meeting or face-to-face sessions
  • Increase relevance
  • Increase timeliness
  • Streamline communication

 I have many notes to myself to take back to work!

 Gerard Braund entertained us at lunch with his talk, “When Social Media & Crisis Communication Collide:  When ‘it’ hits the fan.”  This was a light hearted journey through a very serious topic.  I had the pleasure of eating with Gerard at the Dine-Around and he shared his journey of developing this system over his past 20 years as a journalist and PR professional.  He has great tools in place that any organization can benefit from.

I was honored to introduce Dan Droz for “Strike Up The B.R.A.N.D.”  Dan is an animated speaker who took us on a journey understanding what great brands are and how they are built.  Here are his 5 attributes of iconic brands:

  •  Backstory
  • Relevance
  • Archetypes
  • Nomenclature
  • Design

 We left with an additional CD, “7 Simple Principles of Marketing Leverage.”  All good stuff as I return to work and begin my 2010 communications plan.

I wrapped up the day with 13 Axioms for Surviving Interesting Times with Dr. Tamara Gillis, where she shared some of her latest research for a new IABC publication.  Stayed tuned for more information.

Like all IABC conferences, you really work from morning until evening and get an enormous amount of ideas for both your workplace and your career.  Where else can you get professional development in all areas of corporate communications in one day?

Looking forward to Day 3. 

Heritage Region Conference website,


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