IMC Intuition

Thinking out loud about all things IMC

Why IABC?

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 Sunday, 5 AM. My interest is a holistic approach to communications, called integrated marketing communications (IMC), and most organizations only address a single aspect of the art.

The Ad federation covers advertising, PRSA is focused on PR, E-Marketing addresses all things internet – IABC offers professional development in all of those disciplines. Living in a rural area, regional and international conferences give me the opportunity to network with the world’s best communicators and set the bar higher for my own work.

IABC covers all the bases.  My roommate told me on the way out that I’ll feel really important when I get back — The truth is, I will be totally humbled, exhausted and really glad I went:-)

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