IMC Intuition

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The Smith Report » Sales Tip ? The Fallacy of Budgets

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There is a great post on the Smith Report today – this is not intended to undermine or ignore budgeting, an essential business tool; it’s more about how to communicate total value that will ultimately return greater profitability for both the buyer and seller. 

I think Ian really nails it, read on:

The Smith Report » Sales Tip ? The Fallacy of Budgets

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Written by Beth Ryan

October 12, 2009 at 2:26 pm

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