IMC Intuition

Thinking out loud about all things IMC

10 Commandments of Social Media

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Why don’t we use social media more in B2B?  The simple answer is that people are far too busy with email to take the time to learn how to use social media tools and change their daily habits.  It’s only been 15 years since old economy businesses did not want employees to have access to email or the internet, and now we cannot imagine being productive at work without them. 

Lon Safko wrote a great article for Fast Company with some good ideas on how to begin to make social media an important part of daily life.

 The 10 Commandments of Social Media:

  • Thou Shalt Podcast (often).
  • Thou Shalt Set Alerts (immediately).
  • Thou Shalt Comment (on a multitude of blogs).
  • Thou Shalt Get Connected (with everyone).
  • Thou Shalt Explore Social Media (30 minutes per week).
  • Thou Shalt Be Creative (go forth and create creatively
  •  Thou Shalt Blog (like crazy).
  • Thou Shalt Create Profiles (everywhere).
  • Thou Shalt Upload Photos (lots of them).
  • Thou Shalt Upload Videos (all you can find

Personally, blogging like crazy is a tough habit for me to cultivate, but a good one for a person who primarily writes for a living.  I had an engineer ask me last week if he really had to join our Linked In group, because he doesn’t like to post profiles – no doubt not wishing to attract spam, but I personally do not have any spam problems on any of the social media sites where I participate. I can hit a delete key in less that a second!

Video and podcasts are one of the most underutilized social media tools, and such an inexpensive way to do product demonstrations and capture opinion.  A testimonial in the customer’s voice has to trump a quotation in writing. 

These tools have the potential to reduce travel expenses for both sales people and customers.  In the capital equipment business, the technical buyer can reduce travel expenses to see equipment in operation, and the purchasing and maintenance employees can visualize what the equipment is and how it will be used. 

Videos in particular assist international customers who find detailed information in English daunting to read; automatic translators are great, but not necessarily accurate for technical language.

 There is a potential to save  time and reduce cost by integrating social media into B2B marketing, we just have to take Lon Safko’s advice and take 30 minutes a week, or in my opinion, 30 minutes a day, to use it.

 Links in this post:

The 10 Commandments of Social Media, http://www.fastcompany.com/blog/lon-safko/ten-commandments-social-media/ten-commandments-social-media

 

Fast Company, http://www.fastcompany.com/

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Written by Beth Ryan

June 13, 2009 at 3:01 pm

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