IMC Intuition

Thinking out loud about all things IMC

Going Bananas over Mail Chimp

with 4 comments

Email marketing is one of the best tools in IMC as it provides both an economical medium to tell your brand story and accountability in the form of measurable results.  One of the great challenges in B2B for small companies is that while email marketing is highly desired, typically there is little to no budget.   A big disappointment with the Microsoft CRM 4.0 CRM package is that there is no html email interface or compatibility with an affordable hosted solution.

After looking at all of the hosted solutions, I discovered a tremendous value in email – Mail Chimp.  In their own words, “We make it easy to send email newsletters to your customers, manage your subscriber lists, and track campaign performance. Unlike some of our competitors, we don’t ‘dumb things down.’ We take extremely powerful tools that sophisticated marketers use (like segmentation, a/b testing, and ROI tracking), and we make them accessible to anyone. And because our platform uses an open API, it’s easy to integrate internal systems (like Salesforce) and web applications (like Magento and Drupal) with our email marketing engine. That’s why over 80,000 users, who range from small 1-person startups to Fortune 500 corporations use MailChimp.” 

I chose this provider because they provide the first class tools offered by their high priced competitors at an affordable cost.  Of particular interest was the ability for readers to select mobile format in addition to html and text.  In the “view in browser” function there is the Google translation tool, social media tools, subscribe and archive links.  Another great capability is the ability to link email campaigns to your Google Analytics account providing better performance measurement.  I have used the Chimp Charts for several years now to compare our performance in terms of open & click rates, bounces and unsubscribes against industry benchmarks; it’s about time I looked at their service offer.

I have all of this added functionality without a penny of additional cost.  It was very cool this week to tell my company President that we could exponentially improve our program without spending more money, and he could now receive our newsletter formatted for his Blackberry.  In a value vs. cost comparison,  Mail Chimp wins hands down.

Links for this post:

Mail Chimp, http://www.mailchimp.com/

Chimp Charts, http://www.mailchimp.com/resources/charts

Follow Mail Chimp on Twitter, http://twitter.com/mailchimp

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4 Responses

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  1. Thanks for this post. I am going to be looking into email marketing for my new job-to-be, which starts in July. I am going to remember mailchimp!

    rpetty09media

    June 16, 2009 at 5:01 am

    • Thank you Rachel — Mail Chimp has special packages for non-profits as well, good luck in your new job!

      missmarketing

      June 16, 2009 at 12:32 pm

  2. Thank you for the great post. I love MailChimp too!
    One question: How can I add subscription box on the side bar of WordPress.com site? When I tried to copy and paste what they provided, it didn’t give me a nice box, instead I got part of the codes & text (ugly.) The folks at Mailchimp told me to use WordPress plug in, but its for WP.ORG right? Any suggestions? Thanks

    Mari@KitchenWizardMari.com

    February 23, 2010 at 12:17 am

    • I use Mail Chimp for my company’s website, and it was simply a matter of copying and pasting the code into the html — I would use the Word Press Help; sorry, I’m just learning Word Press myself! Good luck!

      missmarketing

      February 23, 2010 at 1:55 pm


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