Archive for the ‘Search Engine Marketing’ Category
Google or Bing?
New York Times Editor David Pogue wrote a review this week comparing the features of the leader Google, with Microsoft’s new browser, Bing. In many ways, Microsoft is the company we love to dis, but David points out the Bing has some very interesting features that outperform Google.
Besides the photo of the day landing page, Bing serves results very quickly and works relatively well in their target search areas of travel, shopping, health and local business information, although not perfectly … not yet.
While Google continues to be the king of search and the most efficient search engine, Bing is worth a second look. David suggests that the real benefit of Bing is that the competition can only improve both products. If you would like to compare Bing and Google search results side-by-side, go to this link:
http://bing-vs-google.com/ Try it and tell me what you think!
What does this mean for B2B? It means Bing had better be on your radar screen for Search Engine Marketing (SEM). In fact, when I performed a search on an important keyword phrase in my business, “vacuum furnace”, the organic rank was better on Bing than Google. Amazing.
Time to put Microsoft back on my keyword report this month.
Link to David’s article and video report: http://www.nytimes.com/2009/07/09/technology/personaltech/09pogue.html
Reference:
Bing, the Imitator, Often Goes Google One Better
By DAVID POGUE, Published: July 9, 2009
Microsoft’s rechristened search engine, Bing, makes a concerted effort to organize search results in more helpful ways than Google, and often succeeds.
Link to Bing: http://www.bing.com/
Discover Bing – take the tour: http://www.discoverbing.com/tour/
