Switching from B-to-B to Business-to-All (B2A)
On a recent post about Content Management Systems, I received this insightful comment, one that really sparked my imagination:
“…We are trying to mix up the B2B and B2C concept, and thus are working on B2A, which is simply Business 2 All. — Isabella from Qalixa Announcement Team (http://www.qalixa.com) ”
I will be embarking on a new career in April, Marketing Manager for Gannon University where I will broaden my focus from strictly B-to-B to Business to All. Thank you, Isabella for your marketing inspiration, and to Gannon University for this opportunity to serve.
Hi Beth!
It is great to hear that you got inspiration from this!
We strongly believe that this is a field that is just emerging. We need to widen the concept of business to include the whole, both B2B, B2C and C2C.
We have redefined the concept and switched from “Business to All” to “Business For All” (B4A). Read more about how we see at our blog.
We would love for you to comment and give feedback on this!
I think further it is fun and interesting to see the sites and services that offer B2B, C2C or B2C are changing and getting closer to each other.
In the end, there is always a person behind each sale.
Regardless if you are buying a airplane for your company or simply looking for a used bike in your nearby area.
I hope you enjoy your new position and that you keep us updated!
(And of course, if you are selling or buying anything, visit Qalixa
)
Best Regards,
Mathias Grundell
Mathias Grundell
April 12, 2011 at 4:55 am
Thanks!
Beth Ryan
April 13, 2011 at 4:59 pm