Finding Inspiration, idea #4 – Create a Content Marketing Plan
I have always used an information strategy for our website, but with the proliferation of media and changing needs of the audience, the art and practice of providing useful and transparent information instead of company-centric corporate-speak (aka Marketing Fu-Fu) is currently called Content Marketing.
The Content Marketing Institute is offering a new report, “B2B Content Marketing: 2010 Benchmarks, Budgets and Trends” developed by Marketing Profs and Junta 42, which provides sufficient information to write a Content Marketing Communications Plan for 2011.
Switching from an advertising-centric to a content marketing-centered plan is this week’s idea to help my company get more value for every marketing dollar they invest and provide our customers with what they really need — actionable information.
Links in this post:
B2B Content Marketing Report: http://www.contentmarketinginstitute.com/wp-content/uploads/2010/09/B2B_Trends_2010.pdf
Content Marketing Institute Newsletter: http://www.contentmarketinginstitute.com/2010/09/b2b-content-marketing/
Marketing Profs: http://www.marketingprofs.com/
Marketing Profs, Content Marketing Vital to B2B Marketers: http://www.marketingprofs.com/charts/2010/3910/content-marketing-vital-to-b2b-marketers
Junta 42: http://www.junta42.com/
Finding Inspiration Instead of It Finding you, by Seth Godin : http://sethgodin.typepad.com/seths_blog/2010/08/finding-inspiration-instead-of-it-finding-you.html
Subscribe to comments with RSS.